After we know what is an “Elevator Pitch” and why everyone needs to have one I will show you how to craft the best Elevator Pitch for yourself.
Explain What You Do
Start your pitch by describing what you do. Focus on the problems that you solve and how you help people.
Ask yourself what do you want your audience to remember most about you?
Keep in mind that your pitch should excite you first. After all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face. People may not remember everything that you say, but they will remember your enthusiasm.
Consider your professional accomplishments (awards, certifications, etc.) and focus on your essential skill set, what ability have you continued to strengthen in every role?
If you have clear skill set try to talk about it with confidence. Use phrases like “Proficient in…”, “Accomplished…”, “Expertise in…”
Imagine that you are creating an Elevator Pitch for your company and you are going to use it for networking events. You could say “My company organizes sales seminars.” But that’s not the most memorable pitch.
Instead, you can say “My company can increase your sales by 40%”. That shows the value that you provide to your partners.
Communicate Your Unique Selling Proposition (USP)
Why is your idea unique? You’ll want to communicate your USP after you’ve talked about what you do. Be as specific as possible and explain what is your greatest strength in this area? Again, say it with confidence.
Think about some of the feedback you’ve received. Where are you most assured? This is also a space for the interpersonal – maybe you are an amazing team player because you have a knack for seeing both sides of an argument – feel free to include that here as well!
Try to say it in a different way using “Talented at..”, “Effective in…”, “Penchant for…”
To highlight what makes your company unique, you could say, “We use personal approach because unlike most other sales trainers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 93% of our clients are happy with the results they achieve.”
In the next part, we will see how to finish your perfect pitch and what more do you need in order to leave an outstanding first impression.
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Spartak Vasilev – Sales Leader, Author, Investor